Alex’s Story

Alex Dong

Hello! I am founder and CEO of HappyMoose. My mission is to bring high quality, great value photo printing to the world.

In 2011, my wife and I decided to move away from our busy and cluttered life in Silicon Valley and to settle in New Zealand. A couple of years later our lives and perspective changed forever when our daughter Mia was born. As a proud new dad I attempted to print some photos to send back to my grandparents, but the quality of the prints was disappointing and the process was complicated. With my experience in the software industry, I knew in my heart I could do better.

I wanted to build a company that would be built on values of honesty, integrity and loyalty, and above all I wanted to create products and technology founded on a principle of caring -about quality, about value, about the environment, and most of all, about my customers and their time and money.

I also wanted a catchy name with the word ‘happy’ in it. Happy in our work, happy making our customers happy. My wife suggested adding the word ‘moose’ so Happy Moose it became!

I decided the handling of the production myself was the only way the product would receive the attention to detail it needed to deliver the high-quality print product I had envisioned. So, in 2016 I purchased my first industrial sized printer and shortly after began operating it in the lounge of our home, a true family business with a desire to bring family moments from pixel to print in other people’s homes.

In 2018, we upscaled and purchased a new digital print press and our small team moved into a workshop where we operate today.

Happy Moose is a happy company committed to its customers and the quality of our service and products; our team of three are all contactable by phone.

Happy Snapping,